Cookie policy
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Cookie Policy
This policy explains how Longeva Aesthetics (longevaaesthetics.com), operated by Longeva Pharmacy, uses cookies and similar tracking technologies.
We use Shopify's Customer Privacy banner to obtain your consent for non-essential cookies before setting them. You can update your preferences at any time via the banner.
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1. What cookies are
Cookies are small text files placed on your device when you visit a website. They allow the site to remember your actions and preferences for a period of time, so you do not have to re-enter information each time you visit.
Similar technologies include pixels, web beacons, and local storage. Where we refer to "cookies" in this policy, we mean all of these unless stated otherwise.
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2. Types of cookies we use
Strictly necessary cookies
These cookies are required for the site to function. They cannot be switched off in our systems. They include cookies that enable you to log in, maintain your shopping basket, and complete a purchase securely.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| `_shopify_y` | Shopify | Unique visitor identifier | 1 year |
| `_shopify_s` | Shopify | Session tracking | 30 minutes |
| `_shopify_sa_t` | Shopify | Referral and marketing attribution | 30 minutes |
| `_shopify_sa_p` | Shopify | Referral and marketing attribution | 30 minutes |
| `cart` | Shopify | Shopping basket contents | 2 weeks |
| `secure_customer_sig` | Shopify | Customer login authentication | 20 years (persistent) |
These cookies do not require your consent under the UK Privacy and Electronic Communications Regulations (PECR) because they are essential to the service you have requested.
Analytics cookies
Analytics cookies help us understand how visitors use the site. This information is aggregated and anonymised. We use it to improve pages and user experience.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| `_ga` | Google Analytics 4 | Distinguishes unique visitors | 2 years |
| `_ga_
| `_gid` | Google Analytics 4 | Distinguishes unique visitors (short-lived) | 24 hours |
IP addresses sent to Google Analytics are anonymised before storage. Google Analytics 4 operates in accordance with its EU/UK data processing terms.
These cookies are set only with your consent.
Marketing cookies
Marketing cookies are used to track visits to our site from advertising platforms, and to serve relevant advertising to you on third-party platforms. We use these only where you have consented.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| `_fbp` | Meta (Facebook/Instagram) | Tracks visits from Meta ads and supports retargeting | 90 days |
| `__kla_id` | Klaviyo | Email marketing attribution and segmentation | 2 years |
These cookies are set only with your consent.
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3. Third-party cookies
Some cookies on this site are set by third parties whose services we use (Google, Meta, Klaviyo). We do not control these cookies. Please refer to the privacy policies of those providers for further information:
- Google: policies.google.com/privacy
- Meta: facebook.com/privacy/policy
- Klaviyo: klaviyo.com/legal/privacy-notice
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4. How to manage cookies
Shopify Customer Privacy banner. When you first visit the site, you will be shown a consent banner. You can accept all cookies, decline non-essential cookies, or customise your preferences. You can update these preferences at any time by clicking the "Cookie settings" link in the footer.
Browser controls. You can also manage cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking strictly necessary cookies will prevent the site from functioning correctly (for example, your basket will not work).
Browser-specific guidance:
- Chrome: support.google.com/chrome/answer/95647
- Safari: support.apple.com/guide/safari/manage-cookies
- Firefox: support.mozilla.org/kb/cookies-information-websites-store-on-your-computer
- Edge: support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge
Google Analytics opt-out. You can opt out of Google Analytics measurement across all websites by installing the Google Analytics opt-out browser add-on: tools.google.com/dlpage/gaoptout.
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5. More information
For questions about our use of cookies, email privacy@longevaaesthetics.com. For complaints about our use of cookies or tracking, you may also contact the Information Commissioner's Office at ico.org.uk.
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*[Last updated: 14 May 2026]*